It's a long story, but basically I wasn't a great fit for the company and they weren't a great fit for me. We saw things quite differently in terms of social media, branding, and other areas..and (in my opinion) that lead to me no longer being at the company.
All in all, it's for the better, and I'm thankful for at least a few things. I now live in San Francisco, which I love more and more every day, and Perfect World gave me the chance to do things that I hadn't done before.
In my next job I'm hoping to be more community management focused, while still utilizing social media to grow the fan base. I want to build brand loyality for the game and the company/studio that I'm working for. I want to do this usual the many social media mediums to give people access to the studio in new and exciting ways.
To echo my post last time I was in this position…I'm so thankful for my time at gamerDNA. It showed me how a company should work and how people can work together, respect each other's opinions and expertise, and work towards a common goal. The things I learned about web development, working at a company, branding, social media, and the game industry are invaluable.
Now I just know a bit better what I want in my next gig and some more questions I should ask next time I'm in an interview.
If you know of anything or would like to talk to me about a Community/Social Media position in the game industry, you can contact me on LinkedIn at Linkedin.com/in/SamHouston and via email at Sam at QforQ DotCom.
I'm hoping to stay in the SF Bay Area, but if something is exciting and the opportunity is great, I'm open to moving.
Hello everyone! It has been way too long since I blogged (as usual), but I thought I should write an entry since I just got back from E3..and since it's been over 6 months since my last entry. Lots of things have changed since then. I've moved to San Francisco, started the job at Perfect World Entertainment, went to PAX East and E3 2010, and even cut my hair (which I don't do enough!).
To pick up where I left off in my last blog post: Yes, I've started the job at Perfect World Entertainment as the "Senior Social Media Marketing Coordinator". The transition from a small, very-flat (organizationally speaking) startup with little funding, to a huge Chinese MMO company with 80 employees (and 2k in China!) has been..pretty tough at times. I'm not used to having multiple levels of people working on things, big departments of people – most of which I don't even know their names, and in general the work environment/company is way different than GamerDNA.
That's not to say things are bad..in some cases it's good, like having access to large budgets to do things like Facebook Games or Facebook Ads, where at a startup with a small amount of funding, you don't really get that kind of opportunity. Working at a huge company like this definitely has its drawbacks, and I recognize that GamerDNA totally had me spoiled, but I've been given a lot of new challenges and tasks at Perfect World, and I'm going to come out of it with a ton of new experience. I'm much more marketing/customer acquisition focused than I've ever been, which has been a challenge at times, but it's exciting to see how you can directly contribute to the bottomline with various initiatives.
Right now I'm working on a lot of different Facebook projects, one of which just launched – our Facebook Connect Project which rewards current players with in-game items if they promote our games to their Facebook Wall, similar to the way Facebook Games promote themselves. You can check it out here: http://www.perfectworld.com/blog/?p=62661. We're also dabbling in Facebook Advertising, and I'm working on pushing forward a handful of other Facebook projects that are early on right now. After we lay a great foundation on Facebook with multiple initiatives, I'd like to move into Twitter and other social networks. Twitter's Ad platform has me pretty excited, and I hope to check it out later this year.
Being on a marketing team of 3 people (PR Manager, Marketing Coordinator, and myself), and being a guy that has no problem talking to press/the public, has given me the opportunity to represent the company at various events. I went to PAX East (Boston) in March, and I just got back from E3 this week. At E3 I did interviews with a lot of press that we couldn't schedule in for one of our product managers, and I talked all about Forsaken World, an upcoming high-quality Free to Play MMO that we have coming out this Winter. It was great to do game demos and walkthroughs for press, something that I've seen so many times as a consumer, except this time it was me doing them! It was great experience and I recognized how much fun I have talking to press about games. Hopefully I can continue to do this at Perfect World and in the future.
Regarding my move to San Francisco: It's freaking awesome. I've found a great house full of awesome roommates (and now friends), found a great group of game industry friends that I hang out with every weekend and even during the week, I love my neighborhood, and I love this city. I hope to live here for a long time, as the area is absolutely fantastic for the tech/game industries, and I love the chill vibe of everyone. No matter your lifestyle or your interests, it's cool here. I really love the acceptance of people's differences here..something refreshing coming after growing up in a very conservative town in Ohio. My transition to SF couldn't be better. I'm so thankful for my friends here!
As things move forward this year, I still have a lot left I want to do. I've got a burning passion to get back into music some how…I'd really like to join a band of some sort. I need to figure out where my professional passions lie…is it marketing, or community, or a mix of both? I sometimes really miss interacting directly with consumers. I also may want to start up a video game podcast of sorts, to give myself another creative outlet outside of work. And I definitely need to explore more of this city.
This week I'm planning to pick up the new iPhone 4, another notch in my bedpost of complete consumer-whoreism. Earlier this year I bought an iPad, which has been pretty great for me (I don't need a laptop and it's great for reading the internet and watching video!).
Next month I'm going back to Ohio for a much needed week long vacation. It's going to be my nephew Adrian's 3rd birthday and I can't wait to see him!
See you guys soon. Hopefully I'll update more often as ideas come up in the coming weeks.
Today is my 22nd Birthday, and I'd like to take some time to reflect on this past year, especially since so many things changed in my life during that time.
In terms of a theme for my 21st, I'd have to sum everything up under "Friendship". This past year I really learned the value of friendship, as I went through some great highs, got through some tough times, and did it all with the help and alongside some great friends.
Coming in close second to Friendship as a theme for my 21st, I think "Twitter" or "Social Media" would be suitable themes. Social media has made a huge impact on my life, and pretty much everything I did professionally revolved around social media and Twitter in particular.
Everything really kicked off when I made my "Video Game Companies on Twitter", back on January 11th, 2009 (ironically, I start my new job at Perfect World on January 11th 2010!). What started out as a blog post that I was writing at 1am while watching Edward Scissorhands…quickly grew overnight and later that day was up on most of the major gaming blogs. It later lead me to create GameIndustryTweet.com as the permanent home for the list – a site that I hope to update sooner rather than later.
One of my favorite people of 2009/my 21st, is Gene Mauro, my former boss at gamerDNA. Gene was a great boss because he gave me a lot of opportunities to do new things and put myself out there. Not only that, but he taught me quite a bit and contributed many great things to gamerDNA. Gene was the guy who helped me build off this new Twitter "celebrity" from GameIndustryTweet, and he gave me the opportunity to lead several projects that were based on Twitter and social media trends.
In March I went to my first GDC with gamerDNA, and we put on our first (the first?) GDC Tweetup, which had over 200 people in attendance. It was a great event for us, and we went on to throw a similar event at (my first) E3 2009. Both events were awesome, and I'm so thankful that I was given the opportunity to attend them. Hopefully I get to go to these events and others this year!
At E3 we also launched TweetMyGaming.com, a site that tracks all of the video game mentions on Twitter. This was a project that I co-lead from the beginning, from concept, through development, and then represented at E3 in interviews (both video and written form!) with gaming blogs and video companies.
GamerDNA made a huge impact on my career and my life, and gave me the opportunity to made a lot of great friends. All the guys pictured above (and even the folks not pictured!) were fantastic people, and I'm happy to call them my friends. Outside of the people I worked with directly, I also made many friends from all across the country that I owe a lot of gratitude to. From letting me crash on their couch while I interviewed for my next job, to giving me advice, for being great friends on Twitter…I've met a ton of awesome people this past year and I'm seriously grateful for it!
Right now I'm just wrapping up my last few days in Ohio with my family, right before I fly out to San Francisco to find a new apartment and start my new job at Perfect World Entertainment. In 2009 I started out the year as a Community Manager, went on to become an Online Marketing Manager, and I'm starting 2010 as Senior Social Media Marketing Manager for an online video game company. I'm pretty happy about that!
I owe huge thanks to my family and friends, as everyone has been more than nice to me this past year. It has been truly amazing, and I can't wait to see what a new city, a new job, a new company and team, and a new year will bring for me. Thanks everyone!
This year I hope to find a great place to live, make some awesome friends in my new home of San Francisco, and knock the socks off of everyone at Perfect World and kick some ass in the game industry. 2010 and 22 should be great years for me!
Senior Social Media Marketing Coordinator – That's my new position at Perfect World Entertainment, a video game developer and publisher in Redwood Shores (South Bay of San Francisco, CA).
After about two months on the job hunt and several interviews and meetings with various companies, I was able to find a great opportunity with an exciting company – Perfect World Entertainment. I will be joining the Marketing and PR team in just a couple weeks, working alongside ambitious and energetic folks that are trying to take over the Free to Play MMO space in the US.
Perfect World is probably most commonly known as the developer publisher of Perfect World International, their main MMO in the states which gamers can play for free, but can also buy items in-game through their cash mall. You've also probably seen the Perfect World cash cards at your local 7-11 or GameStop.
Perfect World also has two other games out now, Jade Dynasty and Ether Saga Online. They've got a number of new games coming out next year, with Kung FOO! coming out very soon. What most people probably don't know, though, is that Perfect World published the popular PC RPG "Torchlight", which is a game that released this fall and was developed by former Diablo/Blizzard devs at Runic Games in Seattle.
To sum things up – Perfect World is a very ambitious company that is very successful in China and they want to make a big impact in the US. Their current games are doing pretty well (1 million active players across their three F2P MMOs right now, I read in an article most recently), and they've got quite a few coming out in the new year and beyond. They're doing some exciting publishing deals (Torchlight for example), and I'm very excited join Perfect World as they transition into a new phase of growth and expansion.
As I mentioned in my last post, the prospect of focusing 100% of my energy on using social media to build game communities and market games is *very* exciting to me..and it is ultimately what made this position a real winner for me. I'll be joining a great team with some big goals and a totally open canvas in terms of what we can do.
Perfect World has community managers for their games, and I'm very excited to work with them to help build stronger and bigger communities around their games. With three games out now (and more coming next year), we should have a wealth of content to share and talk about with our community. I'm going to try to really push things forward in the F2P MMO space, which based on some of my research doesn't seem to get a lot of love in the community department. I'm very excited to get on Twitter, Facebook, build our blog presence, and hopefully get into other mediums/platforms so that we can interact with our community in the places that they are online.
Ironically, the week that I accepted the position, Perfect World relaunched their web portal and launched a new company blog. I encourage you to check out the site – Nice work guys!
This job successfully rolls up my passion for community, social media and marketing into one role – and I'm very excited. I've got big goals for myself in the social media/game space, and I think this company and this team will help me attain those goals. I'm looking forward to starting in just a couple of weeks!
The whole F2P MMO space is new to me, and working directly for a game developer/publisher…but I'm looking forward to learning what works, what doesn't, and taking the journey along the way. If anyone has any suggestions/insights on F2P MMO community, please feel free to contact me!
On a different note – I now need to find a place in SF in a very short period of time. If anyone needs a roommate, or knows someone that does, *please* contact me ASAP. I need everyone's help, since I need to move cross country *very* soon. Thanks for any help you can provide!
In summary…I'm scared, excited, and very anxious to start a new chapter of my life in San Francisco at an awesome game company and in a dream role of a job. It was a great Christmas/Birthday present, and I want to thank everyone for all the encouragement, support, and help that got me here!
Working at gamerDNA was an amazing experience and has helped my career in huge ways. I’m very thankful to Jon and the rest of the staff for giving a (at the time) 20 year old from Ohio the opportunity to work at a video game internet startup. I came on board in March of 2008 as the eighth employee, when the company was still meeting at Jon Radoff’s house and our desks were his dining room table. I saw the company grow quite rapidly, move into its first office, change our name and rebrand itself, and launch GamerDNA.com in early June of 08′. I remember the meeting that we had where we decided on the new logo, the awesome work of art from the super talented Sean Duhame. Everyone was always involved and kept up to date on what was going on in the company, and I came to love our Wednesday “Lunch and Learns”, where the company would have lunch together and update everyone on the progress that we were making and any big news or exciting projects.
GamerDNA gave me a huge amount of opportunities and responsibilities, and for that I am very grateful to Jon Radoff and the rest of the team. What started out as an entry level marketing position (“Game Talent Lead”), later turned into a Community Management role and then ultimately my role as Online Marketing Manager. It was a great ride.
Now I’m interested in going to my next dream job, a Community Management job at a video game developer or publisher. I don’t have anything lined up just yet, so I’m still looking and applying to various job opportunities out there. I’m looking to take what I’ve done at gamerDNA, take all my passion for Social Media and Community Management, and turn that into a career at a game company. That’s my hope, at least
If you’re interested in finding out more about all the cool stuff I’ve done in my time at gamerDNA and more details on my experience, please check out my LinkedIn Page: http://www.linkedin.com/in/samhouston . I’ve updated it quite a bit and it’s basically a web version of my resume. If you’d like to get in touch with me directly, please shoot me an email at Sam AT QforQ dotcom. I’m willing to relocate for a new job, and I’m especially excited about CM roles that will give me the opportunity to interact directly with gamers, as well as work with press and represent the company at events like PAX.
Other things on the horizon are a relaunch of GameIndustryTweet.com with updated pages and a new look….and some time relaxing and catching up on all these video games I need to finish .
Thanks for reading this far, if you know of any exciting Community Management gigs in the game industry – Please give me a shout!
The last month and a half have been very crazy, wildly different, and sometimes a rough journey.
The week after my last blog post, I went down to Hartford to see Blink 182 and Weezer in concert. I had pit tickets and I was very excited since it was the first time I’ve ever seen them that close in concert. Unfortunately, the night before the concert DJ AM died, a guy who was a very close friend to the Drummer and Bassist of Blink (Travis Barker and Mark Hoppus), and was the only other person (other being Travis) who survived a fatal plane crash last year. This made the concert very emotional for the guys in the band, with the guys being visibly upset on stage during the show. You definitely could tell that this was a tough show for everyone, and about four songs in Mark had the band and everyone in the audience have a moment of silence.
It was a really interesting experience for me as a fan, to be a part of this very emotional and very personal time for these guys. This is a band that is very responsible for my musical tastes today, and a group of guys I’ve admired as people and musicians for several years. All in all I’m very glad that I could be there and be a part of this historical moment for the band, and it’s something that I’ll remember for a long time.
Now that brings us into the first week of September, which was the launch week of the new GamerDNA.com. This was something that we had worked on for a substantial amount of time, and it was my first PR project that I worked on entirely by myself. I had to make the PR plan, write the press release, coordinate all the press interviews and demos, and much more. It was an interesting learning experience since I had never done anything like that before, but it was satisfying in the end.
The night before we officially announced everything, I stayed up way too late making a Walk-Through video of the new site and uploaded it to YouTube. I’ve never done that before either…and Adobe Premiere continues to be a big frustration, particularly when it comes to Codecs. I’m happy with the outcome, though, so check it out here!
Literally the next day after the launch, I was on a plane to Seattle for PAX 2009. I spent my first day in Seattle hanging out with my friend Dayne, who is an Associate Producer and Community Manager for Monolith. Dayne gave me a tour of the Monolith (my first game studio I’ve ever been to!), and it was very cool. Everyone at Monolith is very nice, and the team there is working on some very cool stuff!
After that, Dayne gave me a tour of Seattle..and I’ve got to say..I love that city. There were some awesome parts of the city, and it really reminded me of parts of Cambridge/Boston (except the crappy winter weather). Seattle was officially added to my “Cities I wouldn’t mind living in” list, alongside San Francisco.
The remainder of the weekend was All PAX, all the time. On Saturday I had my community management panel, which I put together with help from Morgan Romine from Ubisoft, and our awesome panelists. Here is the description of the panel:
Saturday, 1:30pm – 2:30pm, Unicorn Theatre
Twitter and Beyond – New Game Communities Online
Online game communities are changing rapidly as social media is being used more and more by gamers. No longer are people primarily congregating on official game forums. They’re talking with each other on Twitter, Facebook, and in other types of online communities about games. For this reason, Community Managers are actively leveraging social media tools to keep online communities informed and engaged with their games. This panel will discuss the exciting transition of game companies using social media to build, communicate with, and engage with players as well as highlight the macro-trends that impact all online communities. Panelists include executives from both the game development and social media side of the fence.
Panelists Include: Michelle Broderick [Moderator] – (Marketing Director and Community Manager, Yelp.com), Morgan Romine (Fragdoll Team Captain, Ubisoft), Jaap Tuinman (Director of Social, Community, & Online Marketing, EA), Sam Houston (Online Marketing Manager, GamerDNA), Meghan Rodberg (Senior Manager of Online Community Relations, Turbine)
The panel had a pretty good attendance, with mostly game industry folks in the crowd (very weird for PAX?). The audience questions after the panel were particularly good, and I enjoyed helping out one of the PAX Enforcers by answering her questions about how to get into the Game Industry and Community Management.
PAX this year was very good for me personally, and the feedback and conversations I had with people about GamerDNA were also very good. The previous year’s PAX was basically GamerDNA’s coming out show, so it was interesting to note the differences between last year and this year’s conversations. GamerDNA had much better brand recognition amongst industry folks and press, which makes me really happy as member of a team of people that work non-stop to bring more awesome to GamerDNA and the Game Industry as a whole.
That same weekend I also learned that a very close friend and coworker, Trapper, had a terrible tragedy happen to his family. His baby daughter had died earlier that morning, and I received the call from another coworker/friend who was helping out. The next few days were very sad, but it was great to see how we all came through for our friend in need. Everyone at work showed up for the Memorial Service, and I was very proud to be a part of such a great company and a great group of people. Trapper gave a great Eulogy for his daughter June, and I encourage everyone to check out his blog post and give him and his family some support.
Life continues to be a journey..filled with awesome times, and sometimes I’m put in some trialling situations. Here’s to hoping that October delivers more awesome
Turns out that I haven’t been that great on keeping up with the blog this year. Maybe I’m not cut out to be a blogger…but I’m glad I have it. I’ve got an idea for a post about Twitter that I’ve been meaning to do…and I imagine I’ll also have a lot of stuff to talk about this summer because of all the adventures at work.
First off, GDC was a great time and I’m really glad I got to go. Being at a convention that was filled with Game Industry Professionals was a very cool experience/feeling – you could really feel the tight knit community that the Game Industry has become. Everyone knows each other, helps each other, great discussions are had, and tons of fun is had as well . I definitely want to go back next year!
Since GDC things have been pretty busy both at work and outside of work. Earlier this month I was given the opportunity to speak on a panel with Scott Macmillan and Darius Kazemi at the Independent Game Conference (IGC) in Boston. Scott and Darius are two local independent game developer guys, and I’ve came to know and become friends with them mostly because of Twitter…so it was very fitting that we did a panel about “Networking for Indies” that focused on leveraging Twitter. Overall I think we did a pretty good job and I learned a decent amount about what I’d like to do in the future, if I get the chance to do a similar panel. It was my first panel/time speaking at a conference, so I’ll strike it up as a WIN!
My last bit of news that I wanted to document was that I’m going to E3 next week! When I look back at what all has happened over the past year..it’s pretty hard to believe that I’ve had the opportunity to go to PAX, GDC, and now E3. I’m super greatful to GamerDNA for sending me to these events and letting me take part! Right now I’m putting a few things together for E3 that I can’t really talk about, but I’m very excited about them. This will be my first E3 and I’m expecting it to be an awesome experience, with lots of new things to done and lots of new people to meet either for the first time, or the first time outside of Twitter
That wraps it up for this blog post, I hope to stop by after E3 and share some pictures/stories, as well as write a couple blog entries about Community Management and another on Twitter.
Today I voted for my first time in a presidential election and today the United States of America elected our first African America president, Barack Obama. I just got done watching his amazing acceptance speech and I am so happy right now.
Like the title alludes to, this week has been exciting..but really the past two weeks have been good for me. Since a decent amount of stuff happened I’m just going to dive in, so hold on!
First off, I’m very excited and happy to announce that I’ve been promoted to Community Manager at gamerDNA. It was official last week but I wanted to sit on it first before I announced it on my blog. I’m very stoked to be in this position and I’ve been told gamerDNA will be sending me to gaming events in the future to represent the company to gamers. I’ll also be more active on forums, blogs and in game communities to help represent the company there. In just about two weeks I’ll be at PAX giving away gamerDNA t-shirts and inviting people to our gamerDNA party so if you’re there, please let me know and you’ll get an invite and a shirt!
I’m still getting used to the job and all the new responsibilities and expectations but I’m enjoying it. I love the challenge and it is fantastic to be able to work with two things I love to do: working with games and working with gamers. Over the coming months you’ll be seeing a gamerDNA podcast unveiled(finally), some more contests for the 360Voice and gamerDNA communities, as well as a TON more blog posts on the gamerDNA company blog .
This week brought the August meeting of the Boston IGDA Chapter which was sponsored by Harmonix (Guitar Hero 1&2, Rock Band, etc) and Ralph Baer, who basically created home video gaming back in the 60s, was the speaker. Due to the awesomeness of Mr. Baer and Harmonix we had about 5 guys representing gamerDNA at the meeting. Mr. Baer’s speech was very interesting because we gained so much insight into how little these guys had back then technologically, but all that they did with what they had. In today’s world you could call this guy a hacker, making the craziest inventions out of what little they had, bringing the video game console to your living room.
After Mr. Baer finished his presentation Harmonix took over the stage and had the E3 preview build for Rock Band 2 for everyone to play. Incase you don’t know…Rock Band 2 hasn’t even came out yet and it has been played by hardly anyone, so it was super awesome to be able to play the game. Steve Sopp and I took the stage and rocked out, which
you can see here:
Steve Sopp (far left) on guitar and Sam Houston on Drums
You can also watch a slighly embarrassing video (for me) of us playing Rock Band 2, shot by the Harmonix job recruiter.
Finally, I’ve decided to join the Warhammer guild "Casualties of WAR ", ran by a few bloggers/fansite people I knew from Vanguard: Saga of Heroes. The guild is made up of a *ton* of MMO bloggers/podcasters and industry people, so it should be a pretty awesome time. I’m really looking forward to joining these folks in ventrilo and having a good time sacking cities and taking down some keeps.
That about wraps it up, soon I’ll be getting ready for our gamerDNA trip to PAX and I’ll be sending out invites to the gamerDNA party (with free booze!). Stay tuned
Well I’m all moved in, I’ve got my own internet and cable setup from RCN and I’ve been enjoying my new TV. The move itself went fine and only took a couple hours and about 3 car trips – so not bad at all.
Life, Sam, Social Media, Video Games | Sam Houston | 
June 29, 2010 1:38 pm | 
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