I've got a job!
Senior Social Media Marketing Coordinator – That's my new position at Perfect World Entertainment, a video game developer and publisher in Redwood Shores (South Bay of San Francisco, CA).
After about two months on the job hunt and several interviews and meetings with various companies, I was able to find a great opportunity with an exciting company – Perfect World Entertainment. I will be joining the Marketing and PR team in just a couple weeks, working alongside ambitious and energetic folks that are trying to take over the Free to Play MMO space in the US.
Perfect World is probably most commonly known as the developer publisher of Perfect World International, their main MMO in the states which gamers can play for free, but can also buy items in-game through their cash mall. You've also probably seen the Perfect World cash cards at your local 7-11 or GameStop.
Perfect World also has two other games out now, Jade Dynasty and Ether Saga Online. They've got a number of new games coming out next year, with Kung FOO! coming out very soon. What most people probably don't know, though, is that Perfect World published the popular PC RPG "Torchlight", which is a game that released this fall and was developed by former Diablo/Blizzard devs at Runic Games in Seattle.
To sum things up – Perfect World is a very ambitious company that is very successful in China and they want to make a big impact in the US. Their current games are doing pretty well (1 million active players across their three F2P MMOs right now, I read in an article most recently), and they've got quite a few coming out in the new year and beyond. They're doing some exciting publishing deals (Torchlight for example), and I'm very excited join Perfect World as they transition into a new phase of growth and expansion.
As I mentioned in my last post, the prospect of focusing 100% of my energy on using social media to build game communities and market games is *very* exciting to me..and it is ultimately what made this position a real winner for me. I'll be joining a great team with some big goals and a totally open canvas in terms of what we can do.
Perfect World has community managers for their games, and I'm very excited to work with them to help build stronger and bigger communities around their games. With three games out now (and more coming next year), we should have a wealth of content to share and talk about with our community. I'm going to try to really push things forward in the F2P MMO space, which based on some of my research doesn't seem to get a lot of love in the community department. I'm very excited to get on Twitter, Facebook, build our blog presence, and hopefully get into other mediums/platforms so that we can interact with our community in the places that they are online.
Ironically, the week that I accepted the position, Perfect World relaunched their web portal and launched a new company blog. I encourage you to check out the site – Nice work guys!
This job successfully rolls up my passion for community, social media and marketing into one role – and I'm very excited. I've got big goals for myself in the social media/game space, and I think this company and this team will help me attain those goals. I'm looking forward to starting in just a couple of weeks!
The whole F2P MMO space is new to me, and working directly for a game developer/publisher…but I'm looking forward to learning what works, what doesn't, and taking the journey along the way. If anyone has any suggestions/insights on F2P MMO community, please feel free to contact me!
On a different note – I now need to find a place in SF in a very short period of time. If anyone needs a roommate, or knows someone that does, *please* contact me ASAP. I need everyone's help, since I need to move cross country *very* soon. Thanks for any help you can provide!
In summary…I'm scared, excited, and very anxious to start a new chapter of my life in San Francisco at an awesome game company and in a dream role of a job. It was a great Christmas/Birthday present, and I want to thank everyone for all the encouragement, support, and help that got me here!
Sam "QforQ" Houston